Sales & Marketing Alignment

We walk you through a step-by-step process to develop strategic integrated campaigns at all phases of the marketing funnel.

 We evaluate and develop a thorough understanding of your business, it’s goals and the market in which it operates. Combining creativity, business, and marketing know-how, as well as heaps of insight, we establish appropriate strategies, audiences and tactics and we execute measurable campaigns to deliver on your business objectives. We use the latest marketing technology stack to build reach and brand at the top of the funnel. We generate leads and convert sales in the middle and retain customers and increase loyalty at the bottom.

Find out more about a customised website and content marketing strategy for your business.

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Defining and scoring sales & marketing leads

Ensuring marketing qualified leads are ready to convert into sales opportunities. We identify levels and stages of qualification each with different requirements.

Sales_Funnel

Sales process definition & mapping

Prioritising value creation and business goals when mapping sales processes. Identifying tools, skills and metrics while working with you to define problems and solutions.

buyers journey
Agreement

Establishing sales and marketing SLA's and objectives

We detail both marketing goals and the sales activities that support them. SLA's are used by both teams as a commitment to mutual support, based on concrete, numerical goals.

Footsteps

Touchpoints along customer journey

By analysing the data behind every customer touchpoint we determine gaps and bottlenecks in the customer journey.


Workflows for lead notification emails and alerts

Using the HubSpot platform we'll build lead nurturing automated process with workflows.
For example, sales will be alerted when someone submits a decision stage form.

Workflow

Customer Segmentation

Personalisation of your digital marketing will increase engagement. We segment your customers according to various criteria such as demographics, geographics, psychographics
and more.

Segment

Our process

AttractAttract

Laying the groundwork.

To lay the groundwork for your inbound marketing strategy we question, we analyse, we drive customers to find you & make them aware of your brand.

ConvertConvert

Content that resonates.

We plan for high conversion with a content strategy that includes premium content landing pages that resonate. Case studies, ebooks, webinars, videos & more.

EngageEngage

Connecting the dots.

From content feeds to nurturing leads, we automate engagement tracking from the top of the funnel all the way down to the bottom of the funnel.

 

MeasureMeasure

ROI on your marketing spend.

To deliver real results, we analyse what’s working & what’s not, then help you refine your sales & marketing strategy.

Let's discover how aligning your sales & marketing can make a difference in your business.

 

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