Strategy & Planning

We walk you through a step-by-step process to develop strategic integrated campaigns at all phases of the marketing funnel.

 

We evaluate and develop a thorough understanding of your business, it’s goals and the market in which it operates. Combining creativity, business, and marketing know-how, as well as heaps of insight, we establish appropriate strategies, audiences and tactics and we execute measurable campaigns to deliver on your business objectives. We use the latest marketing technology stack to build reach and brand at the top of the funnel. We generate leads and convert sales in the middle and retain customers and increase loyalty at the bottom.

Find out more about a customised strategic marketing plan for your business.

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Market, business & competitor analysis

Internal processes are mapped enabling you to identify repetitive tasks and eliminate overheads through automation. Customers will receive communications once they take an action on your website, landing page, social media or email.

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Strategic Planning Workshops

Walking you through your business value proposition development and brand personality, ensuring your service and product offering reflects that value and meets your
customer needs.

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Auckland Customer Journey
 
 
 

Customer journey mapping

Identify and create a matrix of stages of user interaction and key information to develop infographics, storyboards
or videos.

Selection

CRM Strategy

Before implementing software a plan of action is developed to centralise and communicate customer data company-wide.

Persona development

Creating reliable and realistic representations of your key audience segments for reference. Based on best practice internal and external research.

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Brand and story crafting

Working with your team to craft customer focussed brand story and develop scripts for website and other content.

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Our Process

AttractAttract

Laying the groundwork.

To lay the groundwork for your inbound marketing strategy we question, we analyse, we drive customers to find you & make them aware of your brand.

ConvertConvert

Content that resonates.

Plan for conversion with a content strategy that includes premium content landing pages that resonate. Case studies, ebooks, webinars, videos & more.

EngageEngage

Connecting the dots.

From content feeds to nurturing leads, we automate engagement tracking from the top of the funnel all the way down to the bottom of the funnel.

 

MeasureMeasure

ROI on your marketing spend.

To deliver real results, we analyse what’s working & what’s not, then help you refine your sales & marketing strategy.

Lets' discover how a great marketing strategy and an action plan can make a difference in your business.

 

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